MAY 2025

NIGERIA, WEST AFRICA

Jiangsu Brand Silk Road Virtual Expo Opening Ceremony

2020 Jiangsu Brand Silk Road Virtual Expo was grandly opened in Hai’an, Jiangsu…

On December 15th, Jiangsu Brand Silk Road Virtual Expo 2020, hosted by China Council for the Promotion of International Trade, Jiangsu Sub-council, CCPIT Nantong Sub-council, Hai’an Municipal People’s Government and organized by Hai’an Economic and Technological Development Zone, MIE EVENTS DMCC, Furniture Trade Association of Eastern China, Furniture Industry Base in Eastern China was grandly and successfully opened in Hai’an, Jiangsu, China.

The President of CCPIT Jiangsu Sub-council Yin Jianqing, along with the Vice President of CCPIT Jiangsu Sub-council Huang Zheng, President of CCPIT Nantong Sub-council Zuo Xiaoming, Municipal Party Committee Secretary of Hai’an, Gu Guobiao, Vice Secretary of Municipal Party Committee, the Mayor of Hai’an, Yu Lizhong, Vice Secretary of Municipal Party Committee, Deputy Mayor of Hai’an, Wu Hui, Municipal Committee, Deputy Mayor of Hai’an Chen Pengjun, Municipal Committee of Hai’an Lu Zhongping, Member of Standing Committee of Municipal Party Committee, Deputy Secretary of CPC Working Committee of Development Zone Yan Chang Jiang, Municipal Committee of Hai’an, Minister of Organization Zhang Mingxing, Hai’an People’s Congress Standing Committee Deputy Director Chu Kaiquan, Hai’an Deputy Mayor, Deputy Secretary of the Political and Legal Committee, Public Security Bureau director Ge Zhixiang, Vice Mayor of Hai’an Zhang Yuanchun and Xia Weijun, Member of the Party Working Committee and Vice Director of the Administrative Committee of the Development Zone Ren Yongfeng, as well as leaders and officials from MIE EVENTS DMCC, Cybernaut, Nanjing Hanzhende International Trade and DMG Events attended the opening ceremony of the exhibition.

The President of CCPIT Jiangsu Sub-Council, Yin Jianqing, delivered a keynote speech at the opening ceremony. He pointed out that as the main channel to promote local trade and investment, CCPIT has been actively promoting the stability and quality of foreign trade, helping enterprises to explore diversified international markets and serving as an important starting point for the opening up of Jiangsu Province. Hope with the Jiangsu Brand Silk Road Virtual Expo as an opportunity to promote the industry cluster advantage of Hai’an and MIE EVENTS DMCC of deep integration platform market resources, continue to promote Hai’an form bi-circulating mutual promotion of domestic and international new furniture industry development pattern, sharing international online exhibition development dividend, actively integrated into the “area” construction, industry and high quality in the international trade benign interactive development.

The Party Secretary of Hai’an, Gu Guobiao, expressed hope and confidence that The East Base would take this activity as an opportunity to continuously accelerate the intelligent, branding and international development, and make every effort to build the furniture exhibition and sales center with the largest variety, best service and the strongest preference in China.

The Hai’an Municipal Government will, as always, support the development of high quality furniture industry, in-depth “implementation of the healthy development of the furniture industry to speed up the action plan for three years”, continue to foster a sound environment for the healthy development of furniture industry, with full build “industrial concentration, brand high-end, intelligent logistics, development of greening, connotation culture” as the leading modern household article brigade business circle, the town home art in China.

The Vice Secretary of Municipal Party Committee, the Mayor of Hai’an, Yu Lizhong, presided over the opening ceremony and, on behalf of Hai’an Municipal Party Committee and the Municipal Government, expressed heartfelt thanks, appreciation and warm welcome to all the leaders, distinguished guests and friends from all walks of life at home and abroad for their participation and support of the event. He said that the Hai’an Municipal Party Committee and Government devoted great importance to the development of the furniture industry, and strive to promote the optimization and upgrading of modern furniture industry chain, and cultivate and strengthen the emerging furniture industry cluster. In the post-epidemic era, Hai’an furniture industry takes the initiative to adapt to the new normal by integrating into the “double cycle” development pattern to cultivate new machines and open new bureau. It is hoped that furniture enterprises can further achieve great breakthroughs and success in foreign trade export with the help of online exhibition platform.

Ms. Katie McBride, Project Director of DMG Event, delivered an online speech at the opening ceremony and stated that DMG Event has been holding Dubai INDEX Show for 30 consecutive years, helping many international famous furniture brands to explore the lucrative Middle East market. She expressed hoped that Hai’an furniture enterprises could seize the opportunity of the show, actively participate in Dubai INDEX Show in 2021, show new products designed by enterprises and reach international cooperation with purchasers and businessmen in the Middle East.

Mr. Wang Chuanwei, President of East furniture Industry Association and Chairman of East Furniture Industry Base, introduced the relevant situation of this exhibition. He said that this time, he cooperated with MIE EVENTS DMCC to build an online furniture exhibition, and selected more than 200 Hai’an brand furniture to build a virtual exhibition hall, thus building a bridge of communication and cooperation between both parties. He expressed hope that under the care and support of Provincial and Municipal Council and Municipal Government, this exhibition will serve at the starting point for Haian furniture industry to go further and further to the across the world. At the same time, he said, standing on the new starting point of the development of the 10th anniversary, eastern furniture people will never forget their original intention and build their confidence to build Hai’an into a national and global furniture wholesale and purchase place, home culture experience place and tourist consumption destination.

One of the main featured highlight of the show is the Global Trade Week – GTW, platform which was used to create the famous brand “Hai’an Furniture Online Demonstration Zone”, set up in Central and Eastern Europe, the Middle East station and special furniture “virtual hall” and “virtual booth”, break the time and space constraints, satisfy buyers and view online exhibition. The exhibitors were afforded with all-day online exhibits and conducted online trading in the true sense of the “never ending exposition”.

It was reported that the exhibition will be divided into two stages wherein the virtual fair will continue to open until February 2021. The exhibition also integrates the market resources of the whole industry chain of Hai’an furniture, attracting more than 200 Hai’an furniture manufacturing enterprises as well as raw and auxiliary material suppliers to participate in the exhibition online. The products on virtual display covers wide range of civil and office furniture, whole-house customized furniture, woodworking machinery, supporting hardware and other related categories and the value of participating products amounts to more than 10,000 funds

During the exhibition, the organizer facilitated precise B2B Match-Making Sessions between exhibitors and thousands of pre-qualified purchasers across the Middle East, Africa and other parts of the world that effectively helped Chinese enterprises to explore and expand overseas markets and reached international trade cooperation.

At the opening ceremony, the Furniture Industry in Eastern Traders Association, respectively with the DMG Events and Shanghai Global Exhibition Co., Ltd. held a strategic cooperation signing ceremony signaling the success of Hai’an furniture enterprises with overseas exhibition platform, further opening of the international trade market in the Middle East and the rest of the world, pushing the continuous improvement of the furniture foreign trade and full display of the development of the Hai’an furniture industry.

For more details, visit https://www.globaltradeweek.com/haian



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